Is Your Business Card Any Good?

is your business card any good

 

Entrepreneurs are regularly handing out business cards, especially at networking events, exhibitions and conferences.

While you might think that yours is doing the trick, people often leave business events with a stack of business cards that all look exactly the same. If your business card doesn’t stand out from the crowd it’s unlikely that it’ll make a lasting impression. In other words it’s useless.

At Project Design Print we come across too many people who are still using their business cards in an outdated or uninspiring way. While those “500 for a pound” deals can be tempting, poor quality ink and paper can be reflective of your own work quality.

Innovative and memorable business cards are the ones that experiment with different materials, colours, layouts and styles.

The importance of a quality business card simply can’t be overstated. If you’re unsure whether your business card is working hard enough for you, take a look at some of these tell tale signs that your business card isn’t all that good…

– It’s lacking creativity
– It’s been the same for years
– It’s outdated – (modern cards often include QR codes, social media logos and –  incorporate different types of technology)
– It looks similar to everyone else’s
– The paper feels ‘cheap’
– It’s lacking a call to action
– It’s inconsistent with your branding
– It doesn’t appeal to your target audience

When you’re running a business you should really be able to back up your claims up with every aspect of your marketing, and business cards are one of the most effective tools for promotion.

If you’d like to upgrade your business card, get in touch with Project Design Print today…

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    Working with Steve has only ever been a pleasure. Every job, no matter what the scale; has always felt to be of his most absolute importance. Striving not only to give the client satisfaction, but also to quench his own thirst in creating a success and make the very best of whatever he is involved in. His drive for both work and play is infectious and he can only be an attribute to anyone he should work with.
    James BraddockBrand Design And PrintMacclesfield
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